Account Planner - Mumbai (Brand Strategy) - SoCheers : An end-to-end Marketing Agency

Who are you?

You are curious about people, culture, and behaviour. You like understanding why audiences think, feel, and act the way they do, and how those insights shape creative ideas and brand communication.
You enjoy researching categories, observing cultural signals, and connecting dots that others might miss. You ask questions, challenge assumptions, and bring fresh observations to the table.
This role is ideal for someone looking to build a strong foundation in strategic thinking, cultural intelligence, and insight-led creativity within a collaborative agency environment.

Support research across culture, category, competitors, and platforms to inform strategic thinking.
Track consumer behaviour, trends, and conversations relevant to brands within the cluster.
Assist in gathering cultural signals and platform insights that can shape brand narratives and campaigns.
Support planners and managers in building strategic documents, briefs, and presentations.
Contribute references, examples, and observations during brainstorming sessions.
Maintain clarity and structure in decks, research summaries, and strategy documentation.
Develop a working understanding of brand categories, business objectives, and competitive landscapes.
Track how brands show up across platforms and how audiences interact with them.
Participate in discussions and reviews to understand how strategy informs creative thinking.
Continuously build knowledge of cultural trends, internet behaviour, and platform dynamics.

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