• Associate Director - Outreach (Influencer Marketing) - Mumbai
    Associate Director - Outreach / 8 years to 10 years / Mumbai

    Who are you?

    • You lead the outreach vertical as a strategic and commercial capability within the agency.

    • In this role, you are responsible for shaping how influencer marketing, creator collaborations, partnerships, and cultural integrations contribute to both brand impact and business growth. 

    • You view outreach as a powerful extension of brand storytelling and play a key role in ensuring that it is integrated into larger campaign ecosystems across the agency.

    • Beyond campaign thinking, you oversee the overall health, scale, and commercial performance of the outreach function. 

    • You work closely with leadership across Brand Experience, Creative, Strategy, and Business teams to build strong creator ecosystems, identify growth opportunities, and strengthen SoCheers’ influence in the creator economy.

    • You also mentor and guide senior outreach leaders, building a strong, future-ready team that can deliver both creative excellence and operational scale.

    What will you do?

    • Lead the outreach vertical within SoCheers, ensuring it operates as a strong strategic and commercial capability for the agency.

    • Own the P&L for the outreach function, ensuring sustainable revenue growth, healthy margins, and efficient resource utilisation.

    • Shape long-term outreach strategy across influencer marketing, creator partnerships, brand collaborations, and cultural integrations.

    • Identify and develop new outreach-led offerings, formats, and opportunities that expand SoCheers’ capabilities in the creator ecosystem.

    • Partner with Business, Brand Experience, and Strategy teams to integrate outreach thinking into large campaigns, pitches, and brand mandates.

    • Contribute to new business development by shaping outreach strategies, creator ecosystems, and partnership ideas that strengthen proposals.

    • Build and maintain strong relationships with creators, talent agencies, platforms, and ecosystem partners to expand SoCheers’ network and influence.

    • Oversee outreach planning and execution across brands to ensure consistency in quality, narrative alignment, and campaign impact.

    • Mentor Group Heads and senior outreach leaders, strengthening leadership capabilities across the function.

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