You play a leadership role within the content strategy team, guiding both thinking and execution across multiple brands or clusters. You bring strong narrative judgment, creative direction, and platform understanding to the work.
At this level, your role involves shaping campaign thinking, defining content ecosystems, and ensuring that storytelling remains consistent across multiple workstreams.
You work closely with senior creative, strategy, and brand leadership to align content thinking with larger brand objectives, while also mentoring strategists and writers within the team.
You help elevate the overall quality of ideas, ensuring that content remains culturally relevant, platform-native, and creatively strong.
Lead narrative and content strategy across multiple brands or workstreams.
Develop larger campaign storytelling frameworks and content ecosystems.
Partner with Brand Experience and Strategy teams to align content thinking with brand direction.
Guide content strategists and writers through feedback, mentorship, and creative direction.
Ensure storytelling consistency across campaigns, always-on content, and new initiatives.
Strengthen creative output through narrative refinement and idea development.
Stay closely connected to platform evolution, creator culture, and audience behaviour.
Contribute to agency-wide creative discussions and idea development.
Help maintain quality standards across the broader content team.
