Associate Group Head - Content Strategy - Mumbai

Associate Group Head - Content Strategy / 6 years to 8 years / Mumbai

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Who are you?

• You play a leadership role within the content strategy team, guiding both thinking and execution across multiple brands or clusters. You bring strong narrative judgment, creative direction, and platform understanding to the work.

• At this level, your role involves shaping campaign thinking, defining content ecosystems, and ensuring that storytelling remains consistent across multiple workstreams.

• You work closely with senior creative, strategy, and brand leadership to align content thinking with larger brand objectives, while also mentoring strategists and writers within the team.

• You help elevate the overall quality of ideas, ensuring that content remains culturally relevant, platform-native, and creatively strong.

What will you do?

• Lead narrative and content strategy across multiple brands or workstreams.

• Develop larger campaign storytelling frameworks and content ecosystems.

• Partner with Brand Experience and Strategy teams to align content thinking with brand direction.

• Guide content strategists and writers through feedback, mentorship, and creative direction.

• Ensure storytelling consistency across campaigns, always-on content, and new initiatives.

• Strengthen creative output through narrative refinement and idea development.

• Stay closely connected to platform evolution, creator culture, and audience behaviour.

• Contribute to agency-wide creative discussions and idea development.

• Help maintain quality standards across the broader content team.