Associate Group Head - Outreach (Influencer Marketing) - Mumbai

Associate Group Head - Outreach / 6 years to 8 years / Mumbai

---

Who are you?

• You play a leadership role in shaping the agency’s influencer marketing capability.

• You bring together strategy, creator partnerships, campaign excellence, and team leadership to ensure influencer marketing consistently delivers both creative impact and business value.

• You operate across multiple brands and teams, guiding campaign thinking while building a strong outreach function that is culturally sharp, operationally efficient, and respected within the creator ecosystem.

• This role requires someone who can lead people, strengthen systems, and build meaningful creator collaborations that elevate the agency’s work.

---

What will you do?

• Lead influencer strategy across multiple brands and campaign mandates.

• Develop influencer-led campaign approaches that extend beyond paid collaborations into deeper creator partnerships and storytelling formats.

• Guide the outreach team in creator selection, negotiations, campaign planning, and execution.

• Build and maintain strong relationships with creators, talent managers, and creator networks.

• Ensure influencer marketing is integrated seamlessly with broader campaign strategies across creative, media, and brand teams.

• Mentor and develop Outreach Managers and their teams, strengthening leadership capability within the function.

• Strengthen internal processes including creator databases, campaign frameworks, outreach systems, and reporting structures.

• Identify new opportunities for creator partnerships, ambassador programs, and influencer-led brand initiatives.

• Collaborate with business and brand leads to support campaign pitches, proposals, and integrated ideas involving creators.

• Ensure campaigns consistently maintain high standards of creativity, cultural relevance, and operational discipline.