You're a media leader who understands that great media planning and buying go beyond budgets and platforms.
You know how to combine strategy, audience understanding, data, and business thinking to create media solutions that drive real impact for clients and growth for the agency.
You are responsible for building and leading a high-performing media function that delivers strong business outcomes while continuously evolving with the industry.
You bring clarity to media investments, confidence to decision-making, and direction to the team. You understand how media fits into the larger marketing ecosystem and work closely with creative, strategy, and business teams to build integrated solutions that move brands forward.
Most importantly, you take ownership of the function's growth, capabilities, profitability, and long-term vision.
Own the overall growth, profitability, and success of the media planning and buying function.
Lead strategic media planning across clients, ensuring investments align with business objectives and audience behaviour.
Build strong media buying capabilities that focus on efficiency, optimisation, and measurable performance.
Identify opportunities to expand media offerings, services, and capabilities across the agency.
Drive media-led growth through client expansion, new business opportunities, and stronger platform partnerships.
Develop frameworks, processes, and best practices that improve planning quality and operational efficiency.
Build and maintain relationships with media platforms, publishers, technology partners, and vendors.
Champion innovation by introducing new tools, technologies, and approaches across media planning and buying.
Collaborate closely with Creative, Strategy, Client Servicing, and Performance teams to deliver integrated campaign solutions.
Guide and mentor media leaders, creating a strong pipeline of future talent within the function.
Ensure teams are equipped with the skills, knowledge, and resources needed to succeed in a constantly evolving media landscape.
Create a culture of accountability, ownership, collaboration, and continuous learning across the team.
Monitor industry trends, platform developments, and consumer behaviour shifts to keep SoCheers ahead of the curve.
Represent the agency confidently in client conversations, pitches, industry discussions, and strategic reviews.
