Can turn a scene, quote, or plot twist into content people want to share immediately.
Know what’s trending - not just what is, but what will be.
Are obsessed with Instagram Reels, YouTube Shorts, and X (Twitter) - you scroll not just to consume, but to crack the code.
Have a mind that thinks in “formats” - from “30-sec breakdowns” to “5-moment recaps” to “this scene lives in my head rent-free.”
Are part pop-culture nerd, part content machine, and fully in love with storytelling.
Understand that tone, timing, and thumb-stopping hooks make all the difference.
Can spark emotion, FOMO, or LOLs - all within 30 seconds.
Ideate, script, and execute content for the brand - covering shows, movies, creators, and pop-culture moments.
Build formats that hook audiences - think “review in 15 seconds,” “best scenes from episode 2,” or “why this dialogue broke the internet.”
Pitch reel ideas, trending hooks, and social-first series that make people share, save, and scream “SO TRUE.”
Work closely with editors/designers to bring your concepts to life visually - and make sure it vibes right with the tone of the brand/page.
Jump on trends - not just by following them, but reimagining them in your own way for your audience.
Write scripts for reels, short-form video breakdowns, pop-culture explainers, and other fun formats.
Keep an eye on analytics to understand what’s working, what’s flopping, and what needs a remix.
