Content Writer (Copywriting) - Mumbai

Content Writer / 1 years to 2 years / Mumbai

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Who are you?

• You’re someone who enjoys writing with purpose. You’re curious about brands, culture, and the internet, and you’re interested in understanding how content actually works on different platforms.

• You’re not just focused on writing lines — you want to understand why certain content performs, how brands build a voice, and how ideas translate into posts, scripts, and campaigns.

• You pay attention to detail, care about clarity, and take ownership of the quality of your work before it goes for review. 

• You’re comfortable researching categories, referencing cultural moments, and learning how strong content is built from insight and observation.

• This role is ideal for someone looking to build strong fundamentals in writing, platform thinking, and cultural awareness within a collaborative creative team.

What will you do?

• Write clear, engaging, and on-brand content across formats, including posts, captions, scripts, and hooks.

• Adapt tone, structure, and length depending on the platform and audience.

• Research brand categories, competitors, and previous content to inform writing decisions.

• Bring references, benchmarks, and cultural context to support ideas and drafts.

• Stay updated with pop culture trends, platform behaviour, and emerging formats.

• Collaborate with Designers, Strategists, and Brand Experience teams to bring ideas to life.

• Ensure basic writing hygiene, including grammar, clarity, and formatting, before submitting drafts.

• Maintain organised documents, trackers, and version control while managing assignments.