Oversee video storytelling direction across brands within your cluster.
Ensure campaigns translate effectively into compelling video narratives.
Guide Senior Art Directors and video teams on creative direction.
Contribute to campaign ideation with video-first storytelling approaches.
Maintain consistency in tone, style, and narrative across video outputs.
Collaborate with content, design, and strategy leads on integrated campaigns.
Review and refine creative work before final delivery.
Mentor video editors and creative leads within the team.
Ensure strong creative standards across BAU and campaign outputs.
Support teams in solving complex storytelling or execution challenges.