Sr. Content Strategist (Copywriting) - Mumbai - SoCheers : An end-to-end Marketing Agency

You bring both strong content thinking and creative judgment to the brands you work on. You’re comfortable shaping narrative direction, structuring campaign storytelling, and ensuring that content ideas translate clearly across platforms.
You understand how brand voice, audience behaviour, and cultural relevance come together to create meaningful content ecosystems.
Beyond developing ideas, you help teams refine concepts, strengthen narratives, and maintain consistency across ongoing work.
You also play an important role in guiding writers and strategists within the team, helping elevate the quality of thinking and ensuring that work aligns with brand intent and platform behaviour.

Shape narrative direction and content ecosystems for assigned brands and campaigns.
Develop platform-native storytelling frameworks and repeatable formats.
Ensure brand voice and narrative consistency across BAU and campaign work.
Collaborate closely with Strategy, Design, Video, and Brand Experience teams to bring ideas to life.
Strengthen concepts and drafts through narrative refinement and creative direction.
Guide writers and strategists with clear briefs, references, and context.
Identify opportunities to evolve content formats based on platform behaviour and cultural trends.
Support campaign development through strong hooks, storytelling structures, and creative clarity.
Review content outputs to ensure narrative alignment and creative quality.

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