Sr. Executive - Media Planning & Buying - Mumbai

Sr Executive - Media Planning & Buying / 2 years to 3 years / Mumbai

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Who are you?

• You have good communication skills and ability to build a good rapport with the client

• You have dashboard experience - Google AdWords, Facebook, Google analytics.

• You have experience of working with e-commerce clients and e-commerce platforms

• You have knowledge of AppDownload

• You have good research skills and the ability to recognise good opportunities.

• You have worked and interacted with clients directly

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What will you do?

• Plan and run digital media campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.

• Optimize campaigns to meet KPIs like CTR, CPC, CPA, ROAS, and conversions.

• Track performance and create reports using Google Analytics, Meta Insights, Looker Studio, Excel, etc.

• Coordinate with clients and teams to align on goals, updates, messaging, and timelines.

• Conduct keyword research, audience segmentation, and competitor analysis.

• Stay current with platform trends and digital marketing best practices.

• Support client pitches, contribute to media strategy, and assist with proposals.

• Handle multiple accounts and shifting priorities in a fast-paced setup.

• Build and maintain strong relationships with clients for smooth execution.

• Collaborate with client marketing teams to craft campaigns that connect globally and locally.

• Present clear media plans with timelines, budgets, and strategy breakdowns.

• Drive paid marketing and product-level strategies for e-commerce clients.

• Manage campaign analytics, dashboards, and documentation for internal and client use.

• Set up and maintain social media profiles; engage with communities on LinkedIn, Facebook, Twitter, and Instagram.

• Assist in organic marketing tasks like SEO keyword input and campaign scheduling.

• Join creative brainstorms, strategy meetings, and internal knowledge-sharing sessions.