• Sr. Executive - Meme Marketing - Mumbai
    Sr. Executive - Meme Marketing / 2 years to 3 years / Mumbai

    What We’re Looking For:

    • You are someone who lives and breathes memes, understands irony, and can translate humor into brand-friendly content.

    • You have an eye for viral moments and can harp on trends

    • You have an eye for understanding the meme culture across social media platforms like Instagram, Twitter, YouTube.

    • You can write catchy, witty captions and meme text that instantly click with the audience when required.

    • You have the ability to monitor the creation and execution of memes in real time as per the brands tonality

    • You understand regional meme trends and cultural nuances that will work for brands

    What You’ll Do:

    • Create/suggest viral-worthy meme content that aligns with brand identity while staying relevant to trends.

    • Monitor internet trends, pop culture, and social media buzz to create timely, engaging, and relatable memes that resonate with the audience

    • Drive meme-based campaigns that generate engagement and spark conversations across platforms such as Instagram, X (Twitter), and others.

    • Craft witty and engaging captions that enhance meme impact and brand messaging.

    • Actively engage with meme communities and influencers to maximize reach and visibility of the brands and campaigns

    • Develop a good understanding of how meme pages and communities operate and build strong relationships with meme and seeding pages to maximise brand campaign amplification

    • Monitor and analyze campaign performance metrics (e.g., reach, shares, engagement rates) and adjust content strategies to optimize results.

    • Experiment with different meme formats (GIFs, videos, static memes, reels, etc.) to understand what resonates with different audiences.

    • Work closely with the internal teams to align meme marketing with broader campaign goals.

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