Execute influencer and meme marketing campaigns from creator identification to content going live.
Build creator shortlists across categories, platforms, and audience segments aligned to campaign goals.
Manage creator outreach, negotiations, timelines, approvals, and deliverable tracking.
Develop strong campaign briefs, references, and guidelines that help creators produce effective content.
Coordinate closely with internal teams to ensure influencer work integrates seamlessly with larger campaign plans.
Track budgets, creator quotations, payments, and vendor coordination where required.
Monitor emerging trends, creators, and meme formats and suggest opportunities for campaigns.
Maintain campaign hygiene through updated trackers, outreach logs, and reporting systems.
Support campaign wrap-ups with performance reports and insights.
Assist in guiding junior team members on outreach processes, coordination, and documentation.