• Sr. Executive - Outreach - Mumbai (Influencer Marketing)
    Sr Outreach Executive / 2 years to 3 years / Mumbai

    Who are you?

    • You bring strong execution capability along with a growing understanding of how influencer collaborations contribute to brand storytelling.

    • You are comfortable managing multiple campaigns at once, coordinating directly with creators, and ensuring deliverables move efficiently from brief to publication.

    • Beyond execution, you are also developing an eye for creator selection, cultural trends, and platform-native storytelling. 

    • You understand how influencer content fits into a broader campaign and contribute ideas that strengthen the work.

    • This role suits someone who enjoys managing campaigns end-to-end while continuing to sharpen both operational discipline and creative judgment.


    What will you do?

    • Execute influencer and meme marketing campaigns from creator identification to content going live.

    • Build creator shortlists across categories, platforms, and audience segments aligned to campaign goals.

    • Manage creator outreach, negotiations, timelines, approvals, and deliverable tracking.

    • Develop strong campaign briefs, references, and guidelines that help creators produce effective content.

    • Coordinate closely with internal teams to ensure influencer work integrates seamlessly with larger campaign plans.

    • Track budgets, creator quotations, payments, and vendor coordination where required.

    • Monitor emerging trends, creators, and meme formats and suggest opportunities for campaigns.

    • Maintain campaign hygiene through updated trackers, outreach logs, and reporting systems.

    • Support campaign wrap-ups with performance reports and insights.

    • Assist in guiding junior team members on outreach processes, coordination, and documentation.

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