Oversee strategic direction across multiple brands or mandates within a cluster.
Ensure brand narratives, positioning, and long-term thinking remain consistent across campaigns and platforms.
Lead strategic thinking for large campaigns, launches, and brand initiatives.
Guide teams in developing insights that translate into strong creative directions.
Own the strategic narrative for major pitches and renewals within the cluster.
Ensure pitch decks clearly articulate the problem, insight, opportunity, idea, and impact.
Partner closely with creative and business leadership to shape campaign ecosystems and ideas.
Lead complex strategic conversations with clients and provide clear rationale behind recommendations.
Mentor managers, senior planners, and planners, strengthening thinking quality and articulation.
Set standards for research rigor, insight development, and strategic storytelling.